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Post from Food/Drink News Feed - CultureMap Houston
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Anheuser-Busch is aiming to break out of its longtime status as a tailgating staple and step into the nightlife scene with Bud Light Platinum, a new higher-alcohol-content offering that launched in Texas — ahead of the rest of the country — in late January.

Platinum has 6 percent alcohol by volume, as compared to Bud Light's 4.2 and Budweiser's 5 percent. We chatted with Silver Eagle distribution's senior director of marketing Camilo Rojas about the impetus behind the brand launch, which he said was a result, in part, of competition from the spirits market.


Post from Food/Drink News Feed - CultureMap Houston
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